Chipotle rolls out free burrito for their Earth Day promotion. To qualify for a free meal, you have to purchase a limited edition reusable lunch bag from Chipotle. Priced at $18, the lunch bags are the result of “upcycling,” the company said. They are made from Chipotle’s outdoor advertisements, which have been transformed into vinyl bags by Billboard Ecology Partners, a Denver-based firm that makes products from billboard advertising that is no longer in use.
A percentage of proceeds from the sale of the bags will go to the Chipotle Cultivate Foundation, which supports sustainable agriculture, family farming and culinary education. Chipotle estimates that for every 20,000 lunch bags made from the retired signage, landfills are spared about 78,000 square feet of billboard vinyl, enough to cover 2.7 Olympic swimming pools.
If purchased before April 14, the lunch bags will include a card, made with tree-free limestone paper, with a barcode that customers can redeem for a free burrito, bowl, salad or taco for Earth Day April 22nd.